Do you see yourself as competing with your rivals with regard to corporate identity? There are many ways in which you need to be better than you competition in order to capture your share of the market that you are in. Think of your products and services – if you cannot offer products that are as good as, or better than, your competitors, then you won’t get as many customers as you should get. The same goes for your customer service – if it is poor, then you will lose customers.
The same is true with corporate ID – if your company doesn’t look professional, then you will lose out to your competitors for sure. People look at company logo designs, stationary, ads etc etc, in order to evaluate how professional a company is. If you look good, then you will get more customers. You need to beat your competition with a superior logo design and with a stronger corporate image.
I will never forget my high school teacher. Most of all I will never forget the way he used to teach us besides adorning awkwardly his name